For the start, John’s jewelry has often includes an image of the Fleur de Lis. It is our unofficial icon, and over the years we have found that you love it as much as we do.

But, why is this symbol so meaningful to so many of us?

A quick history lesson

The Fleur De Lis has a long history in politics, religion and art. It appears on coats of arms, city flags, and coins around the world. It has symbolized light and purity, faith, wisdom and chastity. It often marks ‘north’ on the compass rose. And it has even been used as a symbol of the Madonna and the Holy Trinity.

French Royalty included it in their coat of arms (along with another of our favorite icons, the honey bee.) Beyond Europe, where it is found in most cultures, it is also closely associated with Baton Rouge, New Orleans, New Brunswick, Louisville, Detroit, Missouri, Louisiana, Quebec and more. (No wonder so many of you feel the connection!)!

When John started flea marketing and making jewelry in London, he found the Fleur de Lis everywhere. He was attracted to beauty and symmetry of the icon itself, and he quickly associated the symbol with his love of Europe and with Maximal Art’s foundation.

But the Fleur de Lis’ stories and meaning are not all in the past. In modern life, it communicates the “heraldry in everyday life”.

We love icons and charms that help you tell a story.  And just as our modern/vintage jewelry carries meaning…so did the coats of arms of the past. The Fleur de Lis has remained part of our vocabulary for over 25 years for exactly this reason.

It is our mission and passion to uplift all of you with jewelry that is fun, meaningful, and fashionable.